The AB. Well Story

Welcome to AB. Well, where a passion for performance meets a dedication to wellness.
Our story is one of an relentless pursuit of optimization, born on the sports field and perfected in icy waters.

Alexander Borromeo

Aly Borromeo, born June 28, 1983, in San Francisco and raised in Manila, captained both Kaya FC and the Philippine National Football Team. As a decorated defender with 42 international caps and enduring leader, he steered the Azkals to historic milestones despite overcoming 4 major ACL injuries and knee reconstructions.

Today, as a wellness advocate and recovery coach based in Metro Manila, Aly combines athletic discipline, resilience, and holistic well-being into a compelling narrative. His TED Talk explores how the principles of teamwork, perseverance, mindful living and hormesis honed on the pitch—can elevate performance and purpose in everyday life.

AB. Well is Born

Through AB. Well, Aly shares this essential component of his routine with the world. His mission is to provide you with the premium tools (Cold Plunges and Chillers), combined with the expert coaching, necessary to integrate this powerful practice into your daily life.

He is here to guide you on your journey to peak wellness and help you achieve your maximum potential.